5 Benefits of SEO Activity for Your Website

Benefits of SEO for Your Site . If you are a marketer or small or large business owner, you must have heard advice from your colleagues or colleagues that you should use SEO when discussing digital marketing activities, because nowadays, SEO is an important part of any successful marketing strategy, especially in inbound marketing strategy.

What exactly is SEO? SEO stands for (Search Engine Optimization), which means the activity of improving a website in a way that helps it rank in search results when users search for specific words and phrases.

Today many people will use search engines or search engines to find the information they need. Starting from information about "nearby restaurants" to information about "Best laptops of 2020". Whatever you are looking for, search engines will provide the answers they think are most appropriate for you.

A search result that ranks on the first page of a search engine like Google of course doesn't get there accidentally. Website owners use SEO techniques to help Google understand their content and may also do extensive research first to determine how users like you structure your search for a particular topic so that they can optimize their pages accordingly. And right now, if you want your target audience to find your business site, you need to do the same, namely start implementing an SEO strategy.

5 Benefits of SEO Activities for Your Website

Besides appearing on the first page, what are the other benefits of SEO? Here are 5 benefits of SEO for your business:

1. SEO targets traffic from a quality audience

One of the biggest advantages of SEO activity is that it is an inbound marketing strategy. Of course, SEO activity is not the same as traditional hitting advertising to convey information to all audiences (whether those audiences need information or don't need to hear information). The method of inbound marketing by activity-centered SEO activities 'makes it easy' for audiences to find the information they really need.

Inbound marketing through SEO activities is very focused on the needs of the audience. Instead of distracting consumers while they are watching streaming videos or listening to podcasts, you focus only on engaging an audience that is actively seeking information related to your industry, products and services.

2. You don't have to pay for advertising on SEO

Google's organic ranking is based entirely on what its algorithm determines which can change over time. Starting an SEO activity you can do by investing your time in researching keywords and writing quality content or by contacting an SEO agency or service provider for you.

After the content has entered your website, you only need to wait for Google to index the pages one by one and the content will eventually bring traffic to your site. Indeed, it will not be as instant as an advertiser, but this SEO content will continue to bring in traffic for months or years. Through this SEO activity, you don't need to spend ongoing costs to advertise. All you need to do is invest in the beginning.

3. SEO can help with Public Relations (PR)

activities

While SEO and PR may seem like completely separate marketing strategies, you can use them together to maximize the results you need. One of the SEO activities is the process of getting references or backlinks and identifying opportunities for placement or coverage on industry blogs, news publications, and other sites relevant to your business.

Meanwhile, PR activities are also a bit similar which revolves around getting prominent publications and influencers to ‘ talk ’ your company in order to earn a good reputation. If you run an SEO strategy, especially building backlinks from sites that have a good reputation, then you have been doing PR activities at the same time.  

4. SEO gets more clicks than PPC

Despite PPC (Pay Per Click) advertising   appears above the organic rankings on the first page of search engines, however through research, as many as 70-80% of people still ignore paid search results (ads) and most clicks only lead to organic search results. Through the results of this research, we can say that the audience trusts the Google algorithm more. They know which sites are using ads, and they prefer to visit pages that the search engines have determined to be the best results.

5. SEO helps your business become more competitive

Currently, SEO activities are widely used as a staple of any marketing strategy, both B2B and B2C. In fact, 61% of marketers said increasing their SEO activity was a priority major part of the marketing strategy. This means that many businesses are already aware of the power and importance of SEO activities to be on the first page of the top rankings to remain competitive in their respective industries.

20 SEO Statistics and Google Search Pages

How? Do you already understand that SEO is an activity that needs to be done for your business website? If you want to start researching keywords and creating quality content for your site, you need to also know these 20 Latest SEO Statistics and Google Search Results 2020. Through these statistics, you are expected to be able to find out about existing SEO trends that can help you in making your marketing strategy.

This is a review of 5 benefits of SEO activities and 20 SEO statistics and Google Search Pages that can be useful for your business. Congratulations on implementing SEO activities for your website and greetings of success!